SEMrush Review & Tutorial : 2021 Edition

• Written by Aniket

SEMrush Review 2021

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What is SEMrush?

Looking to increase traffic & search rankings?

Do you want to take their site to the next level?

Are you really Busy and want to get more done in less time?

SEMrush is an online visibility management and content marketing Software as a Service platform.

Today, it aids more than 6 million marketers all over the world to do jobs more effectively with superior results.

Back in 2008, SEMrush started as a small group of SEO and IT specialists endeavouring to make online competition fair and transparent for everyone.

In 12 years, SEMrush has grown into one of the world’s leading competitive research services for online marketing.

Big companies such as eBay, Quora, Booking.com, hp, and many others rely on SEMrush.

SEMrush is a fantastic SEO tool that can be used for keyword research, tracking the keyword strategy of competitors, to run SEO audit, search for backlink opportunities, and much more.

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How to use SEMrush?

Before anything else, let me tell you that through this Review and guide, I can only give you a quick overview of the platform.

As SEMrush is an all-in-one marketing tool, it includes many powerful features covering various aspects of a website.

The only way you can understand SEMrush to its full potential is by using the platform yourself.

Luckily the company is offering a Free 7-Days Trial to all its new users.

And since I’m a member of their partner program, I have a special link of 14-Days Free Trial for all my readers.

You can take advantage of the extended 14-day free trial for SEMrush Pro. This will make it easier for you to understand SEMrush’s research features with ample amount of time.

Once you get inside, you can conduct a project for your website domain or any domain for that matter and start monitoring the website’s health.

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Tutorial SEMrush 2021

1. Start a Project in SEMrush

With SEMrush you can start a project and connect many components of your digital marketing into the SEMRush dashboard. Start by clicking the Projects link in the left sidebar:

SEMrush Projects dashboard

You will then land on a page with a list of features for projects.

Click the “Create my first project” button to get started.

Now you will be able to get amazing analytics on your site’s SEO, SEO ideas; everything you need to monitor and garner new ideas.

There’s a lot you can do with a project.

• Save

2. Find Organic Keyword Rankings

Before you can start to improve your rankings, you first need to know where you stand right now.

This step will show you great opportunities where you can move up the rankings fast.

Start by typing your domain name in the search bar at the top of the dashboard:

SEMrush Domain Overview

When you get to the full report, it lists top organic keywords and filters according to traffic by default.

Click on any of the parameters at the top to sort accordingly.

Scroll down the page until you get to the TOP ORGANIC KEYWORDS section on the left side of the screen and then click “View full report.”

Sort by “Pos.” (position) first to see if there are keywords you’re ranking on the first page of Google (10 or below).

Next, search by “Volume” and see if there are keywords with very high volume that you’re ranking on the first two or three pages of Google (20-30 or below).

Discover Your Competitor’s SEO & PPC Secrets Here

3. Check Your Backlinks

How many links you have pointed to your site and pages is a major ranking factor for search engines like Google and Bing.

Start by clicking the Backlinks link nested under the Domain Analytics section in the left sidebar of SEMRush:

SEMRush Backlinks Overview

A clean, diverse portfolio of backlinks is critically important to SEO.

The Backlinks page will show you an overview of your total number of backlinks, referring domains, backlink types and more.

The Backlink Gap tool easily compares your backlinks with that of your competitors.

This way you could easily see where they got backlinks from and try to get one too by using the SEMrush link building tool.

SEMrush Backlinks Gap

4. Steal Backlinks from Competitors

Stay on the Backlinks page, go to the search bar at the top and enter your competitor’s URL:

SEMrush Competitors Backlinks

Now, export their list of backlinks.

Compare their backlinks to yours on a Google Docs or Excel spreadsheet.

SEMRush gives a score for each backlink. Use that score to determine your competitor’s top-quality backlinks with highest scores.

Once located, click through to the backlink to go to the source website.

You may often find that there is a publication, resource, or list you can reach out to and get a backlink to your content from, and so you “steal” backlinks from your competition.

5. Paying Advertisers Customers

Advertising Research shows all the businesses that advertised on a given keyword. Let’s consider that ClickIntelligence.co.uk has purchased Google Ads on relevant keywords.

SEMrush Advertising Research

Upon adding this website on Advertising Research other 57 agencies that purchased ads on the exact same keywords were found.

And that’s only from several keywords.

You can add other keywords or advertisers and get even more potential customers, be creative, pitch well, knowing that companies spent money so they are serious.

6. Find top pages of your competitors

In an organic keyword report, many of the keywords come from a single page on the site.

There might be hundreds of keyword variations that my competitor ranks for, but all those rankings are for a single page which is a cornerstone article.

SEMrush Top Pages of a competitor

In the picture above there are several top pages of this particular website that rank for thousands of keywords and bring most of the traffic.

To create better content than your competitor you should address those topics on your website.

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PROS & CONS

Every Tool has its benefits and a few drawbacks.

No matter how great a product is, there is always some room for improvement.

SEMrush is no different. It is a great handy tool with many functions with the PROS certainly outweighing the CONS.

However, its important to mention a couple of things which could make the product even better.

So, let’s have a look at each.

PROS

Understanding the Performance of your Site

• SEMrush teaches you how your website functions.

• The amount of traffic received by well-paid traffic is precise. It updates you when the traffic on your website is increasing or declining.

• SEMrush tells you if your keywords are ranking better or worse.

• This helps refine your campaign to enhance keyword rankings or boost the campaign to gain better rankings.

Valuable Keywords

The use of keywords is integral to SEO. You use keywords to find effective results while the audience performs a search.

• SEMrush lists useful keywords that the organization can use.

• For SEO strategy, suggests long-tail keywords (3 or more words) that are ideal as they drive more essential leads to business.

• You can also classify the keywords used by in SEMrush. It offers information into keywords that your organization lack so you can reach essential leads.

Realising the Competition

• When conducting an SEO campaign, analysis of your competition is important.

• You will discover what your competitors actually do with their SEO campaign by using SEMrush.

• Then you could have keywords that drive traffic efficiently.

• SEMrush is a useful tool for recognizing and contesting the rivalry. Learn from your rivals and challenge them better!

Maintaining the Traffic

• Once you popularize your website, you are expected to sustain and build your audience.

• You can map target locations by using SEMrush, control keyword positions, link to Google Analytics, to keep traffic satisfied.

• SEMrush provides all the required tools to meet the existing traffic while attracting new traffic.

Useful Valuable Backlinks

• Backlinks are a vital part of your growth online. These are authorised connections you get from sites.

• Earn from legitimate, reputable sites as you receive backlinks. As you acquire backlinks from reputable sites, Google trusts your website more.

• SEMrush, provides additional useful backlinks; you are able to see where you can obtain backlinks from if you don’t receive them from any particular authority website.

• This is also a great way to see what the competitors profit from, to know how many backlinks they have, and to create a better plan for your business.

CONS

Complicated User Interface

• The user-friendly interface does require a certain level of comprehension and experience.

• For newcomers, the user interface is a little too complicated but can be easily managed with a short course in SEO and digital commercialization.

Login Disadvantage

• One individual may use only one SEMrush login.

• Lacks alerts and provisions for checking unauthorised access/login.

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SEMrush Pricing

Truth be told SEMrush is not the cheapest option available, especially for new bloggers on a tight budget.

However, if you’re serious about your online game you wouldn’t want to miss out on those insights which are so critical for a website’s success.

SEMrush has three plans (Pro, Guru, and Business) for a monthly/yearly subscription. The fourth one, the enterprise deal, is a customized plan with dynamic pricing.

So, if you buy SEMrush for a month, you have to pay $99.95 to $399.95.

SEMrush monthly plan

Pro – $99.95

Guru – $199.95

Business – $399.95

And, if you buy any SEMrush plan for a year, it will cost you $83.28 to $333 for a month.

SEMrush yearly plan

Pro (yearly) – $999 (Save Up to $200)

Guru (yearly) – $1,999 (Save Up to $400)

Business (yearly) – $3999 (Save Up to $789)

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Special Bonus

Yes, SEMrush is a lucrative tool and it comes with a lot of features. One needs ample time to look at each element in detail.

Hence, SEMrush offers a free 7-Day trial for all its new users.

However, since I’m a member of their Partner Program, I have this privilege of offering an extended 14-Days Free Trial to all my readers. 

You can experience the tool in Pro version worth $99.95 for straight 14-Days without spending a single penny.

Here’s how you can take advantage of the Special Offer :

Step 1: Click on this special link to get 14 days free trial (coupon already applied). After clicking on this link, you will land on this page 👇🏻

Step 2: Click on the “Get Your 14 Days FREE Trial Now!” button.

Step 3: After that, you will land on this page and you can register either by connecting your existing google account or by entering your email and password of your choice and hit “Create your account” button. After registration, you’ll be directed to the billing page.

Step 4: Now enter your details like (Name, Address and Billing Details) to grab your 14-Days Free access to SEMrush Pro.

After this, Just Click on “Place The Order” button and you’ll get full access to the SEMrush Pro account for 14 Days.

And yes, you can cancel the account anytime. If are not satisfied with the tool or simply cannot afford it due to its pricing, you can cancel the subscription anytime and it’s totally understandable. 

You can take advantage of the 14 Days Free Trial, execute all the features on your site and see the difference it makes.

Once you’re ready, you can become a paid member and dive fully into optimizing your site for attracting quality traffic – which is the fuel for an online business. 

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SEMrush FAQs

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Conclusion 

SEMRush is a “must to have” tool for anyone serious about SEO. It is an instrument that is continually being updated, and with each upgrade it brings unmatched tools and services.

SEMRush gives you a complete checklist of ways that can improve your on-page SEO and gives you a high-quality method of building backlinks.

Now that you know how to use SEMRush to get the data you need for your web site, and also data from your competitors, you will notice a true improvement in your SEO performance.

Aniket Borade & SEMrush Special Offer

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You might also like:

• 5 Ways Bloggers Can Use SEMrush For More Traffic And Revenue

• How To Do Keyword Research For Affiliate Marketing?

• What are backlinks and how do you build them?

• SEMrush Free Trial: Test Dive SEMrush with a 14 Day Trial

• SEMrush Affiliate Program (Berush): Is it worth it?

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