How To Do Keyword Research For Affiliate Marketing?

• Written by Aniket

How to do Keyword Research for Affiliate Marketing?

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Wanna generate recurring passive income with your content?

Affiliate Marketing is the way to go.

Whether you’re a blogger or any content creator starting from scratch, Keyword Research is probably the most important aspect to drive a healthy amount of targeted traffic on your content.

What is Affiliate Marketing?

Affiliate Marketing can be defined as a performance-based advertising method where businesses pay conversions to an affiliate.

An affiliate earns money by promoting and boosting sales of other people’s products.

An affiliate does not hold stocks, fulfill orders or deal with customer services. The sales are tracked via affiliate links to gain commissions.

Now, one of the parts which play an important role in affiliate marketing business is the ‘Keyword Research’.

Keyword research is the foundation of affiliate sites and niche blogs.

However, the research part can get really frustrating and time-consuming.

That’s where tools like SEMrush prove to be incredibly helpful.

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What is SEMrush and how can it be helpful?

An efficient SEO tool will help you up your website game by helping you to dominate the search engines.

The correct tool will be beneficial for you to find new keywords and track their ranking positions.

It will also keep a check of your competitor’s backlinks and keywords.

This will give you the full provision to conduct an ‘SEO Audit’ of your site.

SEMrush is a dynamic tool that will help you boost your website ranking.

Its efficient features and various advantages make it a very useful tool.

It is a go-to option for many bloggers, entrepreneurs, and SEO agencies.

The following analysis will help you understand this tool better and help you to use keywords using SEMrush for Affiliate Marketing.

(Experience SEMrush with a 14 Days Free Trial)

SEMrush is a common choice of tool on the web for marketers. It comes with a variety of unique toolkits.

Toolkits for:

• SEO

• Advertising

• Social Media

• Content Marketing

• Competitive Research

• Management.

The primary function of SEMrush is to find keywords which will prove to be profitable for your cause and will help you overshadow your competitors.

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How to use SEMrush?

SEMrush provides you with a user-friendly Dashboard. The simplicity and efficiency of the panel makes it a popular choice for people on the web.

Once you start using SEMrush, it lands you on the Dashboard which gives you an overview of the active campaign.

To create a new project:

Enter the Domain name on the Green Box titled ‘Projects’ and hit the ‘Create’ button.

Or

Click on the ‘Plus’ icon beside the ‘Projects Button’ and fill the Domain details there.

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List of Dashboard Features:

Once you create a project for your domain, you’ll end up on a screen like this :

• Site Audit:

Increasing the performance of a website can be a tedious task.

SEMrush comes with inbuilt metrics which will be useful for doing a website audit.

The audit will inform you about the general health of the website and show you the errors.

• Position Tracking:

This tool can be quite useful for Bloggers, Digital Marketers and Entrepreneurs.

It saves their time of searching for Keywords every day by providing them with a position changing report via email.

It monitors the status of your keywords and if it is changing.

• On page SEO Checker:

This tool offers a complete and structured list of things which helps to improve the search engine optimization for select pages of your website.

• Social Media Trackers:

Since Social Media influencers and marketers are mostly concerned with their social presence; SEMrush comes with a social media trackers tool that helps you keep check of your growth, followers, engagement, and much more.

• Social Media Posters:

This tool allows you to publish and schedule posts across various social media platforms, save time on social managing, analyze your content performance, and more.

• Brand Monitoring:

A tool that allows you to be connected to your competitors on the web or if someone mentions you on the web.

It makes the constant and time-consuming brand monitoring easier.

• SEMrush Sensor:

This tool keeps you updated about the ever-changing algorithms and helps you keep a check on your place in the web for any violation of algorithms.

• Backlink Audit:

Google Algorithms are ever changing and Google tends to penalize websites that have Low-Quality Backlinks.

Running a Backlink audit will help you determine your Backlink Profile.

It goes the extra mile to give you information about website owners who are harming your SEO. One can send emails to those owners asking them to remove their Backlinks.

• Link Building:

This allows you to increase your rankings by acquiring high-quality backlinks from the most authoritative sites in your niche.

Communicate with site owners and track your progress.

• PPC Keyword tool:

This tool allows you to create and manage keywords with SEMrush.

Create different campaigns and ad groups with just one click.

• Ad Builder:

An efficient tool that lets you preview text ads and display ads on specific keywords.

It also helps in spying your Competitor’s advertising strategy.

• Organic Traffic Insight:

This tool helps you check the Google analytics and gives you keywords that drive traffic from Google and other search engines.

• Content Analyzer:

Audit your website content and track your guest posts to pinpoint high exposure content.

You can start audit for each of the mentioned features for your site simply by clicking on those blue ‘set up’ buttons and the system will guide you about further actions depending on your site reports.

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Keyword Research:

 

The Keyword Magic Tool will help you analyze the Keywords that your competitors use.

When you land on a keyword overview report page, you will find a lot of metrics that measure the value of the keywords you search.

In organic search:

• Organic Search Volume

• Number of results by Google

In paid search:

• Keyword CPC (cost per click)

• Paid Competition

The ‘KEYWORD MAGIC TOOL’ on the left-hand side of the dashboard is a handy tool in your SEMrush experience.

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How to use the Keyword Magic Tool to find Profitable Keywords?

This tool helps you find profitable keywords which attract people to your page on the web.

It attracts audience from engines like Google and Bing.

It will help you find the Keywords that you Might have missed in the overview section.

KICK- Starting Keyword Research:

• Enter your keyword in the search box and select your country and list. For new keywords, create a new list and rename it.

• The Words should be related to your Seed Keyword. SEMrush will provide you with thousands of Keyword ideas based on your search.

You can check the monthly search volumes using this tool.

Under the column header will be metrics in ascending or descending order. Use it to find your Keyword preferences.

The Keyword Magic Tool VS the Google Analytics

• Add the keywords you plan to use in the ‘Keyword Magic Tool’.

• Setup the ‘Organic Traffic Insights’ tool for the project.

• Use the ‘Advance filter’ metrics of the magic tool to find more long-tail keywords.

Find more Keywords through Advanced Filters

• Click on advanced Filters below keyword search. You will now be able to filter in your search results.

• Use all match filters turn-by-turn and filter your search term from your keyword.

• For relevancy, you may use a custom range for specific metrics.

For example; The Word Count, Search Volume, Keyword Difficulty, CPC, Competitive Density, SERP feature, and results in SERP.

• Enter the maximum or minimum value under the metric you want to use.

How to find the best long-tail keywords that rank?

Long-Tail keywords are longer and specific keywords used by people mostly when they are close to buying.

They are important for voice search algorithm.

• Under ‘Words Count’ metric, enter ’4’ into from column and click on Apply Filter.

• Once you click on ‘Apply filter’, SEMrush will update their keyword suggestion result.

Now it will show keywords that have 4 phases in their search terms.

• You may use these keywords in your SEO and PPC campaigns.

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What is Keyword Manager?

Keyword Manager is similar to Keyword Metrics. Keyword Manager has additional features like :

• Click Potential: You can check the traffic of your high ranking keywords by Check-Click-Through-Rate of high ranking website.

This will show how many people clicked on that keyword.

• Top Competitors: This will show you your top competitor for your searched Keyword.

Using Keywords in PPC and SEO Campaigns,

• Select the checkbox of the keywords you want to target.

• Click on ‘Send to other tools’ button and select the tool you want to use for this keyword.

• The right side will have ‘Update Metrics’ and ‘Export columns’

• Update Metrics by clicking on this column and update your keyword.

• Export if you want to download this report, click on Export button, select the report format and download it on your PC.

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Keyword Research for Affiliate Marketing:

The Target keywords can set the future for your Affiliate Marketing endeavor.

The right keywords can help you,

• Generate organic traffic from search engines.

• Attract users who want to purchase.

• Boost content strategy with unique topic ideas.

The SEMrush Keyword Research can be beneficial for your Affiliate Marketing.

• The Long Tail keyword contains important words which can be useful to your research.

This will provide you with a sense of User Search Intent.

• Long tail Keywords can add to Keyword Competitiveness which will be useful when competing with big brands and companies.

• It sets your Content Strategy and can be set as Content topics as well.

 

Thus, the Keyword Research Tool will be a game-changing and beneficial element to your Affiliate Marketing Journey.

It will help you achieve your desired results in simple and efficient ways.

Having said that, never rush the research part of the process as it will ultimately decide whether or not in the next few months your spend effort creating content will pay off or not.

Let me know in the comments section if I missed any Keyword Research tip for aspiring bloggers and affiliate marketers and what topic should I cover next?

Thank you so much for reading this post. See ya in the next one 🙂

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You might also like:

• SEMrush Review + Tutorial : 2020 edition

• 5 Ways Bloggers Can Use SEMrush For More Traffic And Revenue

• What are backlinks and how do you build them?

• SEMrush Free Trial: Test Dive SEMrush with a 14 Day Trial

• SEMrush Affiliate Program (Berush): Is it worth it?

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